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Fresh ideas Search Engine Optimisation

Please click on a title below

1. Search Engine Optimisation Service from Fresh Ideas

2. Search Engine Optimisation Programmes available, tailored to suit your needs

Lets make a comparison between a website and a shop?

They are both businesses, but do you deal with them in the same way?

Shops

Don'ts

• Unattractive at a first glance
• Off the beaten track and doesn't get a lot of passing trade
• Doesn't look professional
• Customers look but don't buy
• Was last redecorated by... friend of a friend!
• Minimal Marketing
• Doesn't reflect the quality of your business

Do's

• Well laid out and nicely designed
• Well sign posted, easy to find and accessible to all users
• Looks and feels professional
• Entices customers to walk in and buy
• Clean and fresh, meets all current legislation
• Well marketed
• Presents a quality business

Search Engine Optimisation service from Fresh Ideas

The world's best website is of no use if nobody can find it! Major Search Engines (such as Google) are used to search for websites on the world wide web, but not every website can be listed on the
first few pages of results.

Although it is almost impossible to guarantee high Search Engine rankings, there are many techniques that can be implemented to ensure a website stands the best chance possible to be found by the search engines and in some cases achieve a high Search Engine ranking under certain keywords and phrases.

Initial Client meeting

The initial meeting will allow us to talk with you and identify the key problem areas within your website.

Sometimes we discover websites are very well set up and optimised and some traditional marketing would be a more cost effective way of generating new business.

Website analysis and Search Engine optimisation

Below is a basic explanation of some of the Search Engine optimisation procedures we use.

• Basic analysis of current website to identify key areas that require work

- Does site require re-design, is it unattractive, amateur, not well structured, lacking content, does it need file size of images throughout reduced to speed up the website.

- Check current Search Engine positioning in several major search engines, as your site may not

be submitted to many, or perhaps submitted in the wrong Search Engine directory.

- Ensure HTML is tidied up and remove anything not required, using CSS to replace any old and slower table layouts.

- We will discuss whether we think your website can increase profits, or whether it is designed to increase awareness and also enhance the company reputation.

- Check that no search engine cheating tactics are being used, as you could be blacklisted from some Search Engines.

• De-Frame website completely and remove Flash front end if it exists.

- Many of the popular search engines use mini applications called spiders to help rank your website. A framed website makes it impossible for these spiders to navigate the site completely and in many cases will not rank the website. A non Frames tag is simply not enough to be crawled effectively by the popular search engines.

• Image File sizes can be reduced dramatically and overall load speed will be increased

- Potential customers will leave a slow loading website

- Ensure Alt tags have been used throughout website

- Tidy up HTML and remove any unnecessary content

• Analysis of your target audience and competition, this will determine how many potential customers are using the web to look for services offered by your business.

- This analysis will give us a good indication of keywords we can use.

- Use tools such as keyword count programmes, which tells us how many people have searched for certain keywords on several search engines over the past month.

• Following the website analysis we will create new keywords, increase keyword counts, provide new descriptions and new titles.

- Each page or service can be optimised separately, depending on how much time you want to spend optimising the website.

- Discuss whether traditional marketing should be used as well as or instead of Search Engine Optimisation.

- Suggest further techniques to help.

• Reciprocal links are becoming very important, and we shall suggest these are inserted where appropriate. We will also re-structure areas of your website if required. Links have become more important as the spiders will award more ranking points.

• Website Search Engine submission to up to 20 search engines (depending on client).

• Suggest some other URL's worth purchasing to create doorway pages to help drive further traffic to the main website.

Every quarter we shall contact the client to see if they want a report on their website performance. We can then use the data from the report to fine tune specific areas.

NO CONTRACTS!

At the initial stage, the above points will be discussed and a plan of action will be formulated to best optimise the website for the major Search Engines. Thereafter, quarterly analysis will be submitted to the client and further optimising might be suggested from our findings. We do not offer a monthly package as some Search Engines can take two months to update.

We might find after our analysis that money would be better spent on traditional advertising and marketing, as we have found with some of our current clients. This has proved to be a far more effective way of increasing awareness of the website and business generated by the website. The client can decide the best plan of action.

Further Helpful information regarding Search Engine Optimisation

Search Engine Optimisation Programmes available, tailored to suit your needs

Search Engine Optimisation 01

You have a current website and wish to retain the current content and design. Your site needs optimised for better search engine ranking. What you receive:

• We develop new keywords and phrases that people are actually using when looking for your type of service.

• We provide counts on the search terms and suggest the best ones to use, we will then create new titles and descriptions for your website.

• We will submit the website to 6 major search engines.
• Quarterly reports will be provided, which we will then use to suggest fine tuning for better results, and you can decide what you deem to be useful from here. You are under no obligation to take it further.

Search Engine Optimisation 02

Your website needs a front end upgrade to give your business greater online presence.

• Everything included in Search Engine Optimisation 01.

• Key pages written and fully optimised with keyword rich content. Major changes will be done to your home page, although at a glance it may appear the same.

Search Engine Optimisation 03

You require a new or substantially upgraded website with significant amounts of new copy, a new design or improved functionality, perhaps including eCommerce solutions, database integration, downloadable sales material or audio and video files. All this would be done with a Search Engine friendly approach.

• Everything included in Search Engine Optimisation 02

• Everything else we feel would benefit a successful online website.

Email Fresh ideas now!

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