Reminder – Payment Card Industry Data Security Standard (PCI-DSS) Deadline

A reminder that the compliance deadline set by Visa for PCI-DSS is July 1st 2012.

Payment Card Industry Data Security Standard (PCI-DSS) aims to ensure that all credit and debit card transactions are dealt with in as secure a way as possible in order to reduce the possibility of fraud.

This means that all merchants taking Visa credit card payments online or over the telephone have to have the recommended procedures in place to handle the transactions. For ecommerce merchants this may be a good time to review your systems and make amendments if required. For further information visit

In simple terms, the choice is either to ensure your own system complies by following the recommendations or use a 3rd party provider (whose system complies) to handle your transactions, thus relieving you of the responsibility.

Fresh ideas can advise on a variety of solutions for handling ecommerce transactions.

The Walton Hotel

Walton Hotel new site launched

We were originally asked to develop two colour-coordinated designs for The Walton Hotel and Glenora Hotel back in July 2011. Ongoing support has lead to further modification of the Edinburgh Guest House’s site as they seek to improve their user’s experience.


  • Content management system (WordPress)
  • Support for Live Chat – realtime customer support
  • Online booking system integration
  • Availability calendar

Royal Mail Prices Increase

Royal Mail announced a price increase that will impact small businesses, in particular those who focus on direct mail campaigns: from April 30, annual stamp prices will rise by 30% percent.
This means the price of a First Class stamp for a standard letter will rise from 46p to 60p, while the price of a Second Class stamp for a standard letter will increase from 36p to 50p.

For a direct mail campaign, the 30% percent increase in postage price means about 280 pounds extra per 2000 Second class letters sent. Could this signal a decline in direct mail campaigns in the UK? As mailing becomes less cost-effective, it would naturally follow that small businesses switch budgets from direct mail to the more accessible option of e-marketing.

Moya Greene, Royal Mail CEO, said: “We know how hard it is for households and businesses when our economy is as tough as it is now. No-one likes to raise prices in the current economic climate but, regretfully, we have no option”.

So, how will this price increase affect YOUR company?