Twitter to Release Business Analytics Tool

Twitter have been in the press for equally good and bad reasons in the past fortnight; following the announcement of a huge redesign of the sites user interface the social media site also became the target of many hackers, looking to exploit a Javascript flaw in the applications code. The king of micro blogging found itself yet again in the press following the announcement of their new business real-time analytics solution.

Yesterday in a press conference the company announced that in the fourth quarter of the year they would be launching a beta version of their business analytics solution, which was developed by the team behind Trendly which Twitter took over earlier this year. This proposes a very interesting tool for businesses looking to use the social media behemoth, as it will allow you to view many interesting statistics such as the users who are most influential to your Twitter presence, and give you information on how popular your tweets are by gathering statistics on replies and retweets of these posts.

With these statistics being generated in real time, businesses will be able to change their tactics on Twitter based on these stats, and will manage to gauge the popularity of certain tweets, opening up the possibility of viewing what products or services are generating more interest than others.

Interestingly, Twitter have announced that the tool will be released for free as a beta version, which is a strange move from a company who are currently struggling to monetise their business. For this reason, I won’t be counting out the possibility that this service, once fully launched, will become a premium available to businesses at a price. Either way, this tool will become an invaluable one for businesses currently using the web application.

An Introduction…

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